We currently use the backup solution from Acronis and pay a relatively high price for the storage (60$ per TB/month).
I would have the possibility to reserve and use a certain amount of storage/computer/bandwidth for Storj at many of our customers. At the moment there would be about 15 customers who would participate.
The idea was to implement our own block-chain-based storage solution. We have the possibility to purchase a backup software cost-efficiently and define the backup target ourselves. This way our customers would have their own data backup replicated among each other. So we would have a secure backup solution at very low cost.