Ok maybe not the end.
I’d like to clarify that some of my frustration here with all of this stems from other areas. My wife and I own a financial consulting company that works with multiple crypto companies so I have some insight on the internal workings of many projects. I obviously can’t say who they are but I want to be very clear that Storj is NOT one of them. I have no knowledge of the internal workings of Storj or their finances and only know what has been shared publicaly. Anything else here is pure speculation. Again, I have NO affiliation with Storj whatsoever other than being a node operator and holding Storj tokens.
That said, I do see multiple projects on the verge of tanking mainly due to mismanagement of funds and / or having no clear means of turning a profit. There are also a lot of young people involved with managing new businesses with a lot of “free” money coming from the crypto craze. I’ve seen multiple buisness models that have negative cash flows due to the heavy reliance on this “free” money and the hope that markets will simply never stop going up. Now this is understandable for a company that has a product or service still in development, but once you have something marketable this should start to change.
In the case of Storj, there is and has been a marketable product for a while now. However Storj is still to heavily reliant on that “free” money. It’s fine if the company might still be in the red due to other expenses like continued development, marketing etc, but the’re not even charging enough to cover the most basic expense of the storage network itself. Even if they cut payouts to sno’s down to match what they currently charge, which is a pretty big cut, they’re still only breaking even TB for TB. There’s still nothing left over to start covering other costs. I can only see one way this model could possibly be successful, and that’s if the end goal is to cut out Storj as a company altogether in favor of a 100% fully decentralized model where the customer pays and the node operators receive all without the middleman. This would also mean no funds for marketing or further development so this would have to come from other means.
Now I’ve mentioned this briefly in another post somewhere but I’ll repeat it here. Storj claims to want to compete with the big data giants and achieve exebyte scale someday, but I don’t understand how this is supposed to work. Storj has no fully featured front end UI like what we’ve come to expect from cloud storage providers. Storj is more of a backend storage solution for other developers to build upon. This essentially makes Storj a middleman. They help facilitate the sale of storage space to other companies who need it… a company who’s name will mainly only be known within the tech world and never publically on a mass scale like Google, Amazon etc who they claim to be in competition with. In certain cases yes, they are a competitor, but unless Storj directly targets the retail market in some way, meaning everyday consumers, I just don’t see how they plan to do it. They don’t specifically target the retail consumer market, yet the price being advertised as an 80% savings seems to be geared towards just that. Companies with huge amounts of anything will typically switch providers / suppliers for FAR less grated the’re a solid option without any huge risk involved. If this is why Storj is so cheap right now fine, but it should be temporary. An introductory / promotional price, not the permenant one.
You wonder why people (especially large companies) would be hesitant to move to the Storj network? Remember what I said before about switching to a new provider? If I’m someone in charge of looking into moving huge amounts of data somewhere else I’m going to do my homework first. I want to know that it’s a long term solid option. And from what I can see, there’s no way to reasure me that Storj will be around once that “free money” dries up. I would never consider Storj even at an 80% savings because it’s an unsustainable business model. So forget marketing for now and fix this. Otherwise the only customers will be experimental and “ehh what the hell” customers because maybe their data isn’t all that important. The best example of this would probably be backup data like in the case of iXSystems. If Storj went away and all I had there was backup data, I’ll just back it up somewhere else. This also hurts node operators as backup data generally isn’t high egress data. Just saying…
So yeah, I’m real curious to see what Storj is going to do about all this because it looks to me like even if we gave all our data to Storj for free it wouldn’t be enough to sustain the company. This doesn’t look good and doesn’t help recruit customers. Maybe Storj should offer only a marginal savings but prove themselves as a solid company that’s not going to blow away in the crypto winds. I also think developing a front end comparable to other cloud storage providers to target the consumer market would be huge. Then offer THEM the insane savings (with limitations) as a promotional marketing strategy. This will get Storj’s name out there as a competitor with other tech giants. The general public will have a better understanding of the tech. Use the consumer market to prove the network to the commercial market which has far higher standards then everyday people. Storj could also profit by charging more for premium features. Storj might not want to get involved with all this, but what else do they have to offer in order to turn a profit?