You are wrong, but it’s ok. We have the same options for the customers, and they uses them.
You will likely never discover that for obvious reasons.
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So do I understand you correctly that Storj has a white label product that customers can re-sell under their own brand and name?
I looked it up on Google and Wasabi came up as solution.
What are the search terms I need to type into Google to find the Storj white label product and why is there no publically available information like the Wasabi blog page? At least I did not find it.
Partners can already get margin bundling Storj with their solutions: without the overhead of having to maintain and market their own branding.
The object-storage market is already so competitive: who would want the extra costs of advertising your own white-label version, convincing customers who have never heard of you before, and paying your own L1 support staff? Way easier to bundle Storj with a solution and leave Storj to handle the marketing/tech/support… and skim a small fee from each sale.
VARs and integrators are only including cloud-storage as part of larger and more complex customer deals anyways. To them Storj is like “do you want fries with that?” 
.
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Fine. But Wasabi is offering that. Why?
Edit1: I have linked to some of the offers that offer 1TB of object storage for 20 Euros per month or more. Don’t you think they would be happy to sell Storj for 20+ Euros and pay only 10 bucks?
Edit2: Maybe it is not so much about
advertising your own white-label version, convincing customers who have never heard of you before
but to offer object storage as additional solution to your existing customers so they don’t leave for other providers and stay with you because you can offer object storage to them.
Edit 3: I mean look at this guy: https://www.bobcloud.net/
I cannot tell if a white label solution would be the right fit for this company. But we do find the usual competitors. But not Storj. This is something that needs to be worked on.
We do have it, it’s all details of the contract. If you want it - you need to contact Sales.
We do not advertise this option, because it’s not so attractive to us, however, everything is negotiable.
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So you do have a white label solution but you don’t advertise it. Is that correct?
Hi @jammerdan ,
If someone has a legitimate use case they should contact Sales directly and the team will work with them to make a suitable contract that meets their needs within the current offerings.
We can’t answer why other companies have specific offerings or strategies. We can’t assume those offerings or strategies are successful.
What we can do is trust Storj leadership to determine product offerings and marketing strategies that make sense for the Storj company at this time.
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Again, this thread began with an assumption that those strategies of competitors are successful for the companies you mentioned. None of us in this thread have enough information to know for certain if it is in fact successful for them. Offering something as a strategy does not mean it is financially successful, it only means we as the general public can see that it is offered.
I am 100% certain leadership is aware of white labeling as a strategy. If it is not listed on the website as an option, there are reasons that have been carefully weighed.
If you don’t require white labeling at this time, let’s not tag people who are most likely with family for the holidays now. If you are still interested in pursuing this, let’s take it up again after the winter holiday break.
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At the beginning there is simply an idea: Look what they do. If it turns out to be succesfull depends on many additional variables. Even a good offering can be not succesfull at the end. So I am not assuming Wasabis is (already) successful with it as I simply also don’t have numbers to back that up.
But I am seeing what they are doing obviously having the same needs and intentions that can be assumed for Storj as they offer basically the same product. But what I do assume is that they also put a lot of thinking and research into the question if such a product could make sense. Because of course they want it to be successful, gain customers and earn money with it. And it seems they decided such a product makes sense for their company and could help to reach these goals.
As with Storj we are literally in the same boat as Wasabi and Wasabi is seemingly quite successful even when founded after Storj:
Today, after a $US250 million raise late last year, the six-year-old Wasabi is a unicorn with customers in over 100 countries, including the Boston Red Sox, 1 Exabyte under management and 16,000 partners in core industries including sports, media & entertainment, video surveillance, education, healthcare, ransomware protection, backup and archive.
So it seems they are doing something right and that’s why it is worth to look at them and maybe even learn from them.
It is often a good strategy to learn from the best.
Ok, well we will mention it at the next team meeting after the holiday break and go from there.
As always, I appreciate you looking at the sector with an eye towards success for Storj !
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Maybe you should try to recruit some Wasabi high ranks to get Storj on par.
You are making a lot of assumptions implying we are not offering certain features and are oblivious to strategies of other companies in the space, and which ones of these are likely to work. I can assure you our product, sales and marketing teams are quite capable and on the right path already.
This is uncalled-for.
We are happy to receive your suggestions but I must ask you to refrain from being rude. There is no need. It will not accomplish anything.
You made a suggestion. I said it will be brought to the team at the next meeting.
There is nothing else that can be accomplished on this issue today.
I am closing this topic because we have agreed to discuss this after the holiday break. It can be reopened if necessary to provide relevant information.
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