Same, as faking the real company (you can put the genuine Storj page) and I do it systematically on Twitter, (but Facebook is not as efficient as Twitter in my experience. They refused to do anything with clearly fake Facebook profiles adding you as friend to try to appeal you. Almost every report I sent to Twitter has been processed faster and correctly.)
The more reports go in the faster Facebook takes action against the page. Unless its a page dealing with illegal content they have a threshold of reports after which action is taken. ( I had read about this in some article).
Greed, lack of awareness, better returns than savings account, if I win I can brag to my friends that I am “rich”, its like buying a lotto ticket, the list goes on …