Storj joins Inveniam to accelerate innovation

Announcements
41

:man_facepalming:t2: ā€¦ me selling 1700 tokens and, after 10 min, the price is going up +10%.

42

Yes, a volatile token for payment is bad.

43

Unless tokenomics are created that tie price to business success, in which case you want it to be volatile.

Buybacks and a staking model would be good ways to do that. Which is exactly what theyā€™re doing.

44

From my perspective as an SNO, the only way to judge this acquisition is to stick to what we can actually verify:
(1) what Inveniam looks like as a business, and
(2) what Storj has disclosed in its own token reports and forum posts.

1. Inveniamā€™s scale ā€“ what we can reasonably say

Inveniam itself states that its new Diol marketplace connects ā€œmore than 26,000 market participants in over 100 countries, generating nearly $30M in annual recurring revenueā€ at launch:

Thatā€™s Inveniamā€™s number, not something Storj made up.

Independent SaaS/revenue trackers donā€™t show the exact same figure, but theyā€™re directionally consistent in one important sense: they show Inveniam as a real, scaled, eight-figure-revenue company, not a small pre-revenue startup:

So I donā€™t treat ā€œnearly $30M ARRā€ as an independently audited fact, but it is Inveniamā€™s own stated figure for the broader Diol ecosystem, and the third-party data at least confirms weā€™re talking about a company with low-to-mid eight-figure revenue and dozens of staff, not vaporware.

On top of that there are institutional partners and investors that have done their own due diligence, e.g.:

For me, thatā€™s enough to say: Inveniam is a serious player with material recurring revenue and institutional backing. The exact ARR number can be debated, but the order of magnitude is not.

2.. What Storj actually told us in the last token report

The last detailed token report is ā€œSTORJ Token Balances and Flows Report: Q4 2024ā€:
https://www.storjtoken.com/blog/storj-token-balances-and-flows-report-q4-2024

A few data points from that report (all straight from Storjā€™s own table):

  • At the end of September 2024, Storj held 34M STORJ in operational reserves.

  • During Q4 2024, Storj used 7.7M STORJ, broken down roughly as:

    • 0.5M STORJ ā€“ Storage Node Operators
    • 0.6M STORJ ā€“ service providers
    • 1.8M STORJ ā€“ bonuses + employees who elected partial pay in STORJ
    • 4.8M STORJ ā€“ ā€œgeneral operations and liquidity purposesā€ (ā€œOtherā€)

  • After these flows, 26.3M STORJ remained in operational reserves at year-end.

So in that quarter:

  • SNO payouts accounted for only a small single-digit percentage of total token outflows,
  • the largest line item by far was ā€œOtherā€ (4.8M), which the report explicitly describes as liquidity provisioning and general operations (including tokens liquidated on non-US exchanges to build cash reserves).

In other words: already by the end of 2024, the heavy token usage was not SNO-driven, but primarily liquidity and general operations. Thatā€™s Storjā€™s own wording and numbers.

The same Q4 report also clarifies that all long-term lockups have finished unlocking and that all remaining reserves (26.3M STORJ) are now in operational supply, held in a mix of cold/warm/hot wallets (see Table 1 + Table 2 in the report).

Since then, there have been no new token flow reports on storjtoken.com (you can see the list of updates here):
https://www.storjtoken.com/updates

3. Current token policy: 5% buyback, confirmed in multiple places

Storj announced its ā€œPhase Oneā€ token-management plan (buybacks + staking) in July 2025:

They later confirmed in several public places that they are buying back 5% of SNO payouts from the market:

So from mid-2025 onward, we are no longer in a ā€œonly spend from reservesā€ world. Storj is already partially recycling tokens via market buybacks, even if only at a cautious 5% rate.

4. How I connect these two sides (Inveniam + Storj)

Putting this together:

  • Storjā€™s own Q4 2024 report shows that:

    • SNO payouts were a relatively small part of token outflows,
    • the biggest factor was ā€œOtherā€ = liquidity + general operations,
    • and that operational reserves dropped from 34M ā†’ 26.3M STORJ in just one quarter.

  • There have been no new token-flow reports since Q4 2024, which means:

    • we know reserves were finite, and
    • we know they were being actively used.

  • Since mid-2025, Storj is explicitly buying back 5% of SNO payouts on the open market and parking them in a visible staking wallet (links above).

  • In parallel, Inveniam:

For me, the implication is straightforward and doesnā€™t require any drama:

  • Storjā€™s legacy reserves were always intended to be used, and they have been ā€“ heavily for liquidity and operations, not primarily for SNO payouts.
  • As those reserves decline, market purchases are the natural mechanism to fund any future token-denominated obligations (SNO payouts, optional employee token compensation, etc.).
  • In that context, being acquired by a company with real eight-figure recurring revenue and institutional backing is **not a ā€œwe bought a bankrupt companyā€ story; itā€™s a logical next step if the goal is to move from reserve-driven token flows to utilisation- and revenue-driven token recycling.

Yes, STORJ is officially a utility token and not positioned as an investment. But we are still in the crypto space, and in practice everyone receiving STORJ experiences it as an economic asset. In that world, actual utilisation (paid data, real customers, enterprise integrations) and the ability to fund buybacks from real revenue matter far more than how promotional the acquisition press release sounded.

Thatā€™s why I personally see this acquisition as structurally stabilising:
not because it removes all risk, but because it aligns Storj with a parent that has real revenue, external capital and a strong incentive to make utilisation ā€“ and thus sustainable token recycling ā€“ work.

45

The question was not if that number has been made up, the question is, if Inveniam counts the Storj revenue as Diol revenue an boasts about it right from the start.
I mean, the Diol marketplace has just launched, how do they know the number of participants and the yearly recurring revenue already?
And there is more evidence. From the same source you have linked at https://getlatka.com/companies/storj-labs

STORJ Revenue
In 2024, STORJā€™s revenue reached $30M up from $9.8M in 2024

Can it be more obvious?

The question is how accurate these numbers really are. It looks weird that a company with $13.6M revenue buys a company that has $30M yearly revenue. But well we have to use what is publically available.

Correct. But sometimes this does not prevent issues. I suggest to lookup Wirecard.

And G42 is heavily partnering with Azure.

https://en.wikipedia.org/wiki/G42_(company)#History_and_portfolio_companies

In April 2024, Microsoft announced that it would invest $1.5 billion in G42. As part of the deal, Microsoftā€™s president Brad Smith would join G42ā€™s board, and G42 said it would use the Microsoft Azure platform for its AI development and deployment.

Maybe that will help Storj, maybe it wonā€™t, I donā€™t know.

It seems that G42 just recently invested into Inveniam and they use that for acquisitions:

Iā€™d say it really depends. Access to capital would be great as in the past it was always said how small the company is and that it cannot afford like more marketing, etc. So yes, maybe that helps.
But also the future role in that conglomerate of companies, partnerships, alliances and projects.

Currently to me it looks like Storjs role will be to power the Diol marketplace and not necessarily be hinged to the Invineam platform in a way that substantial business like their clients there will flow into Storj storage.

But as said, at the moment we can only judge by what is publically available, maybe there will be some more words from Storj and its new owner soon.

47

Iā€™m keeping it simple. Did I get paid this month? Yes? Ok Iā€™ll be SNO for another month.

Donā€™t need to think about corporate strategy, dodgy marketing, or tokenomics :money_mouth_face:

53
54

This just popped out of an AI

Recent Major Transaction (February 2026)
On 12 February 2026, Inveniam announced a definitive merger agreement with MEASA Partners, an investment platform with a track record of overseeing over $700 billion in assets. This merger creates a new business unit, Inveniam Capital, aimed at bridging traditional institutional asset owners with digital and decentralized markets.

55

great to see that storj is a part of actual big boys, right?

56

As part of the merger, Nabyl Al Maskari, Founder and Executive Chairman of MEASA Partners, will lead Inveniam Capital. Mr. Al Maskari is the third-generation steward of Al Maskari Holding, a privately owned holding company representing the Al Maskari family portfolio.

I would say it depends on what the ā€œbig boysā€ will do with it, right?

57

So Storj Inc changed hands 2 times in less than a year. Iā€™m not sure how to feel about that.

58

Iā€™m in the same boat. Itā€™s not that ownership changes are inherently a bad thing, and if the core StorJ team remains - but have extended purchase strength, then it might just be a great thing. Iā€™m worried that there is little to no information here in the second round.

Itā€™s quite possible that StorJ personal just donā€™t know that much about whatā€™s going on. Itā€™s very possible, that all of this new merger was done without their knowledge.

59

Of course not.
But as a fact every merger, every acquisition and therefore every change of ownership poses risks that canā€™t be overlooked.

A study by Harvard Business Review found that between 70% and 90% of M&A deals fail every year

It happened even to the ā€œbig boysā€ in the past: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=5266977

60

Inveniam got more companies, Storj is still a subsidiary of Inveniam, so about what change of ownership we are talking about?

61

A huge Abu Dhabi private holding firm took control:

ā€œMEASA Partners will lead Inveniam Capital, the business unit focused on sourcing, structuring, and managing institutional-quality private real-world asset solutions for an expanding global digital investor baseā€

Thatā€™s not necessarily bad news: often large holding firms nudge their companies to use the services of each other: like perhaps all of them that are on AWS S3 today will switch to Storj!

62

Yes, but Storj not in Inveniam Capital. This is one of the department, as far as I understand, which was before Storj acquisition.

63

The Storj site says ā€œStorj has agreed to be acquired by Inveniam Capital Partnersā€ ā€¦ and the merger press release says " Inveniam Capital Partners, the global leader in decentralized data infrastructure for real-world assets, today announced that it has entered into a merger agreement with MEASA Partners"

ā€¦ and thatā€¦

ā€œAs part of the merger, Nabyl Al Maskari, Founder and Executive Chairman of MEASA Partners, will lead Inveniam Capital.ā€

64

I see, so I didnā€™t know :smiley:
Perhaps the structure is more complex than I assumed.
This also means that Storj is still running without any issues, and that even the change at the top hasnā€™t made things worse, but rather the opposite :slight_smile: