Longterm business viability of storj

It’s not designed for pro SNO, that’s true. We always ask to use what is already online, so costs already paid.
Held amount is negligible long run as correctly mentioned by @andrew2.hart, but you of course right too, if you start with a new hardware and make it online only for Storj - it likely will not worth it, because it will generate costs at start instead of revenue. It may generate profit after a long run though, but it’s highly depends on your costs (not an advise), see Cost of running nodes?
The second thought - pro (expensive) hardware is not required, storagenode can be run even on the router: Running node on OpenWRT router?, using a pro hardware will not give any preferences in Storj network.

So, at the moment using non professional storage is a benefit. It can be so even for professional hardware, if it’s used not only for Storj, and you offer a not used space to the network. In this case, all costs have already been paid and all income is net profit, this will be a discount to your bills.

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