You are giving them too much credit. Calling this dumb implies they did not know what they were doing. But they were not being stupid. They were being greedy. And arrogant. They thought they could pull off the closed ecosystem, like big boys.
So it wasn’t a policy failure. It was execution failure, fueled by their sheer arrogance and lack of touch with reality. They bit more than they could chew and now they had to publicly spit it out.
They tried to be Dell or Apple but everyone just shrugged and reached for a screw driver.
What a pathetic bullshit. Oh how I despise this company…
And these days I can’t open YouTube without some influencer reviewing yet-another-NAS from yet-another-company. I don’t think they’ve ever had more competition in the SMB and homelab/consumer markets…
I call it dumb, because it cost them a lot more than they could predicted. Everyone looked for alternatives and discovered that, actualy, Synology isn’t the only one making NASes.
They die not only discover other NAS brand, they discovered, that other were better for less money. And this hit them even harder. And it fueled the NAS market too.
I for myself switch from Synology to Truenas and am more happy with that. Plus I can do with the system what I want and don’t have a weird own linuxy-thing, that has all the time hard security problems