If it would be possible to buy StorJ Shares I would.
But I think the success of the company as somehow represented in the token Price. Because if the Company has better success more tokens get bought to buy storage/gpus (and maybe more in the future 
).
Sure whales have a big impact, but the more people use the token the more people want to buy the token. So the price increases. (And somehow you help the company in increasing wealth, because the token they hold have more worth)
Please correct me, if I see something wrong. But I think buying (or holding) the utility token is helping the company too.