This gives a sad impression at the moment. I hope Storj is working on it because there are so many more industries they even have customers from, like smart home customers, customers from healthcare, there is the entire cctv industry, public education like universities, IoT, etc. etc.
So hopefully naming 3 industries only is not the end.
That comes off as LOT instead of IoT or Internet of Things
True.
I
and
l
look very similar.
This sounds like a list of industries they’re actively creating marketing messages for (like Media and Entertainment has received a lot of posts lately). Not a list of all potential industries. With only so many marketing dollars these are probably where they’ve decided to focus spending.
Your “Industry” can’t be “Anyone With A Computer” 
. If they name one, they should have examples, and case studies, and reference customers for it - stories that cost money to create.
I am aware of that. However, to me, not mentioning such key industries that require storage solutions feels more detrimental than acknowledging them, even if they don’t have a complete lineup of customers, case studies, and other supporting materials.
I believe they do have a reference customer in the smart home category, as well as in healthcare. Additionally, they have previously written about video surveillance: The exciting future of scalable, open source, intelligent video surveillance.
Furthermore, I think there are for example numerous exhibition events worldwide focused on security, smart homes, healthcare, and other areas where Storj could participate and engage with potential new customers and work on filling the gaps where they exist.
You’re absolutely right — listing only a few industries gives a very narrow picture. Storj has great potential across many sectors like smart homes, universities, healthcare, and even small business data backups. I’m actually seeing more interest from professionals in less-talked-about sectors, like local business services and regional data storage needs — especially in places like South Dakota, where business brokers and small enterprises are looking for reliable decentralized storage solutions. Highlighting these use cases could really help Storj stand out more clearly in the market.
I think with Object Mount there is also great potential for the security, video surveillance and cctv sector.
There is a large security trade show in Las Vegas where of course the competition is already present with a booth to showcase their cloud offerings. And it is a huge market. The global video surveillance market is expected to be valued at around 90 billion by 2030.
Maybe the Object Mount software could be transformed into some kind of SDK or something so that it could be integrated in various software for video surveillance and cctv recording.
It’s already possible if they uses Linux under the hood.
With Object Mount, recording directly to the cloud may become feasible, thereby eliminating the need for traditional FTP transfers, which are commonly used in video surveillance operations.
Additionally, there are several open-source CCTV and video surveillance projects where Storj could develop integrations for Object Mount and Uplink. By contributing code and having it merged, Storj could establish a direct presence on these platforms.
There may also be an opportunity for white-labeling such a solution, enabling Storj to compete on equal with the cloud storage competitors who already offer a video surveillance solution.
I would like to ask to post on their community forums if they are exist, especially if someone is engaged there, it maybe would be even more effective.
I believe that relying solely on community forums may not be the most effective approach without the backing of Storj support and a well-defined business strategy for entering this market from them. A successful strategy should encompass a thorough analysis of the market landscape, including existing CCTV and NVR solutions and their potential, as well as cloud competitors who are already established in this space and gaining market share.
Simply hoping for community engagement does not constitute a viable market strategy in my opinion. Without a solid foundation and a thoughtfully crafted business approach, initial efforts could easily falter, as we saw with the Filezilla integration.
I believe there is more to that:
It is not just that almost every Storj competitor has an offering for that industry and there shall be a reason for that. Even if there might not be a specific Storj solution for an industry (yet?), creating industry specific subpages can serve as self selection mechanism for site visitors and as source of information for Storj. If visits are being tracked and analyzed this could help to shape the product offering and if such subpages are implemented thoughtfully it can encourage users to start interacting with Storj sales and by using referrers Storj sales could be prepared with information that might be helpful to prepare for communication with an a site visitor who pressed the contact sales button and is looking for more information. I am not linking to competitor webpages, but there are already good examples out there how this can be achieved. This also does not seem to cost a lot of marketing dollars but might help to improve perception of Storjs product offering.
This market possiblity is shared with the team many times, perhaps it is not suit well, or the margin is too low, and COGS are not good, I do not know.
It could be reconsidered in the future and we may go to the small markets directly, but right now it’s better to use channels first
We have customers with very similar usage, and they are pretty big. They also convincing other smaller players to try the platform as well, so it may work from a different side.
The idea is that now with Object Mount available this may be a far superior way to access and work with the recordings stored in the cloud.
This may surpass the capabilities what the competitors can offer and goes beyond the traditional FTP approach.
This would be the case, if the CCTV cam vendors would implement it to their firmware for the existing devices. They likely can do that for a new devices, but why? If they would have concerns even about new devices, then why they would update existing ones? They must be interested in doing so. So even I think it’s unlikely to change anything, especially for the existing devices. I as far as I read - not all vendors provides the ability to update firmware on the existing device without a Tech Service.
Thanks for the idea, though. I shared it with the team.
While there may be specific devices that require this, it’s important not to overlook the diversity that exists in the market. There are not only camera devices but also various NVR (Network Video Recorder) solutions. Some of these, as previously mentioned, are open source, making it relatively easy for Storj to implement native Uplink and Object Mount features. Conversely, there are also closed-source solutions, which would necessitate collaboration or partnerships with the respective owners.
This is why I have suggested that Storj participate in security fairs and trade shows, such as the one in Las Vegas, where vendors of video surveillance equipment, CCTVs, and NVRs gather. Competitors in the cloud space are already taking advantage of these events to showcase their offerings.
The problem is, that it is not responsibility of Storj to make changes on their side..
They should decide to do so. And to convince every single small vendor doesn’t make any sense, we are not in the place where we can dictate the market what they must to do (but maybe..).
The only viable way is to use Channels (in other words - big players) instead. This already showed as a successful path.
So eventually, I hope, we will be there. Not necessarily visible for consumers.
No, the primary issue is that vendors are not aware of Storj and its solutions because the company is currently focusing on the media and entertainment (M&E) industry. As a result, vendors, solution providers, and software developers from other industries are unaware of Storj’s existence, products, and integration possibilities and use the solutions of Storj competitors. I mean how should willing parties able to integrate Storj even if they wanted to if they don’t know about them?
The first step towards addressing this issue would be for Storj to increase its recognition in industries beyond M&E. I took the video surveillance industry with their requirement to store backup video surveillance recordings securely off premise just as one example that came into my mind.
To achieve greater recognition in that space, I have mentioned the industry specific security fairs Storj could take part. But I have also mentioned open source projects where Storj could contribute. And here is where Storj can take responsibility to make changes and integrate their own products. The open source projects claim to greatly appreciate code contributions.
Such action would expose Storj and their products to the respective open source community of that specific solution. And I am not talking about small hobbyist open source projects here but projects that sell licenses for usage with thousands of cameras. (I just want to give you a hint: The community forums of these projects are a great source of information as users often post their requirements and setups asking if the software can handle this. And these are no hobby setups, people are asking about 12/24/40+ camera setups requiring 50TB of storage up to thousands of cameras in a setup with multiple recording servers and petabytes of required storage space.)
Additionally Storj would be able to showcase such a video surveillance solution with Storj integration on fairs where other vendors and developers with closed source software could pick it up and may integrate it into their own products.
Also as suggested offering easy integration SDK or something like that for Object Mount might be a way other will integrate it into their products giving Storj additional recognition and boost Storj Object Storage. But again, if they don’t know about Storj they will never do it. So Storj needs to expose themselves to more industries.
Thank you for your detailed explanation.
We have tried to work with such companies, maybe this time with Object Mount there will be more interest. However, the team saw your message, let’s see what happens.
And thanks again for your ideas!
