I think we’ll agree to disagree. Advertising for ‘awareness’ has huge financial costs involved. The existing partnerships are doing exactly what you want:
The people who use Fastly, FileBase, Duplicati, etc. are exactly the type of developer or integrator Tardigrade would be suitable for as they already use a cloud services, the integration is already available (and documented) and they have a requirement for cloud storage.
Separately the pandemic has stopped a number of the in-person conferences which would have been ideal places to “reach certain decision makers”. The equivalent virtual events put the product in front of other decision makers/developers: